more great work ...
The Foodies company prides itself on: family owned, great tasting and carefully crafted vegan burgers. But sadly none of these attributes were emanating from the original package design. We simply focused our design efforts around the original brand intentions in order to introduce this scrumptious selection of burgers made for a new generation of healthy foodies everywhere.
This product was a big hit with more laid-back moms who are not afraid to treat kids and have fun in moderation. But for other moms who are more 'picky' and had no idea there was 100% juice inside, the toy tops combined with a label that also felt toy-like proved to limit the appeal. The result: a new name and total redesign to balance fun with real juice credentials.
Restore is a new generation, earth-derived supplement. It improves health by bringing years of rigorous science and clinical research to a new generation of products. Our design sought to combine this unique proposition of nature with the solid "pharma" type cues which reassure even 'natural' enthusiasts. The bottle shape and bold molecular graphic are used together to connote two product benefits: protective and repairing.
O2 living has committed to creating community for health living in Cross River, NY. Their juice blends are not just flavors, they are potent recipes for health that are expensive to make and sold at a premium. Once demand grew for distribution in the greater northeast region, we were asked to help take this start-up to the next level and reflect the tons of good stuff inside.
Two mom-trepreneurs came to us with a new innovation! Babies and toddlers hate to have their faces wiped, because most wipes taste of perfume or cleansers. This wipe was designed with natural sweet flavor which is avoids the drama! Our goal was to create a feeling of clean and happy that moms and kids would equally appreciate. In addition to the new look, we also gave them a new tagline "Flavored Fun for Faces™."
Handbag Raincoat's founder is actually a luxury handbag designer. She realized many women invest big money in handbags and yet bags are frequently exposed to the elements during ordinary, daily routines. We had a vision to let the brand be stylish yet feel affordable as part of a major handbag purchase. The overall image delicately balances trends in high-end cosmetics and fashion with an approachable raindrop die-cut window that encourages an "a-ha" impulse moment in-store.
When the original founder of SkinnyCow ice cream saw an opportunity to capitalize on the widespread appreciation for the health benefits of Greek yogurt, we jumped at the chance! Little did we know how much deception was going on as to what defines ‘Greek' yogurt. To solve for this, we created an authentic mediterranean style for Jala that balances a niche design aesthetic with mainstream brand pride, allowing the credibility of the all-natural ingredients to shine.
Functionaire developed a patented line of pegboard hooks, mounting hardware and bins that solve many of the frustrations and limitations of traditional pegboard storage. In order to break through the overly-utilitarian hardware store landscape, we explored how to use boldly use iconography and bright colors to capture the innovation and multiple attributes of the system.
Admittedly, we had to get up to speed on popular meaning of NOS. From there, the challenge was to take a brand known for making your car ‘fast and furious’ and extend the equity to energy drinks. It's now the #4 energy brand and over the last 9 years, our original design has remained unchanged.
Me4kidz previously articulated their family-owned company values by putting personal photos on pack. We took them to next level without undermining their commitments to the environment, community, and a superior american made product. The little characters we painted boosted sales in the slowest quarter by 30%. New retailers have since signed on and new products are launched every year.
We partnered with quick-service healthy fast food chain Energy Kitchen to relaunch the brand from top to bottom. Our role included the design and execution for new store prototypes as well as retrofits in existing locations all of which ultimately created an entirely new brand experience.
Vaseline was getting lost in a category where cliché superiority cues both visually and verbally were point-of-entry. On this journey, we learned that middle aged women were seeking something slightly less clinical and more in the spirit of generous well-being. Our solution was to inject colors and imagery that worked to make the stratys3 proposition more approachable.
For first time moms, every purchase is scruntinized as a reflection of her style and parenting philosophy. MotherCare is their trusted, confident, and realistic advisor. We sought to balance the modernity that ‘mom-to-be’ wants without losing the warmth that she feels. Also added was an information design system to make bra shopping (already confusing even when you aren't pregnant) a more reassuring experience.
A very long story short, we created every single facet of this brand from scratch. This includes strategy, naming, structural design, brand identity and packaging.
Far End Gear was in the process of some major design updates to its product and wanted to re-launch the Budloks upgrade with new packaging. Now the new box format, textured substrate and rugged design all appeal to the outdoor enthusiast.
Our entrepreneur client wanted to be the first to introduce a gum that hit on all 3 three consumer-desired attributes: a smaller pack that could fit in a jeans pocket, sugar free, and good value for money vs. big brands. The design inspiration came from the simplicity of other "smart basic" brands in personal care and enhanced beverages.
ULTA is a favorite store for many women, but the private label bath and body products were being passed over. For Spring 2011 they asked us to design a Limited Edition line. Three years later, our unique watercolor design line is now a permanent store feature with 1000’s of SKUs, each one hand painted by us in-house.
To balance VO5's heritage with its leadership in the UK, a new ‘5 essential oils’ iconic device and stylish color palette appeal to a new generation of European women.
Updated packaging for the entire Breyer's "better for you" line that reflects the new positive attitude towards health and eliminates the extra layer of a sub-brand by focusing on the benefits.
Although this brand dates back to 1869, the fruit inside is freshly packed on the same site as the fields. So we created a new look that balances the present with the past, and celebrates all the goodness on the inside. Sales have increased 40%, allowing for expansion into new categories with new product innovations.